Program Outcomes (Marketing and Business Management)

Contact Us

Downtown campus

Kathy Brock

Admissions Office

Location Downtown Campus

Hours Mon-Fri, 7:30 a.m. - 3 p.m.

Fill out my online form.

At the successful completion of the program curriculum, students will be able to:

  1. Recognize the marketing mix of an organization and develop a strategic marketing plan designed to capture the interest of and motivate the target market.
  2. Analyze an organization's strengths, weaknesses, opportunities, and threats from a marketing and organizational perspective.
  3. Demonstrate professional written and interpersonal communication skills that will enable them to collaboratively interact with customers, employees and suppliers.
  4. Craft a comprehensive business plan to assist the business in clarifying their vision, to secure financing, and to gain business partners and suppliers.
  5. Apply practical management decision-making tools and techniques to various types of business issues, both simulated and real world, as shared by community businesses.
  6. Apply relationship management methods using best leadership practices gained from exposure to leadership theories and styles desired by successful organizations
  7. Recognize the management functions of planning, organizing, leading, and controlling.
  8. Evaluate organizational structures focused on strategic, tactical, and operational areas with a global and ethical perspective.
  9. Strategically plan for staffing requirements using appropriate employee talent recruitment and retention methods.
  10. Demonstrate a heightened self-awareness and an ethical leadership style expected by organizations in industry.
  11. Recognize, weigh, and analyze risks associated with business, including transactions, form of business, intellectual and privacy rights, human resources, and ethical ramifications; they will identify when to seek legal assistance when appropriate.
  12. Interpret financial data, and use it to make informed decisions about the operating performance and financial position of a company.

In addition, the following college-wide learning outcomes reflect the guiding expectations by all programs at Bates Technical College:

  • Human Diversity
  • Effective Communication
  • Critical Thinking